Sweden now 1978-II_6

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1978-II, covering the period 1978-05-09 to 1978-06-22.二十世纪六十年代中期，Testologen AB与一批广告商携手推出全新调研范式：在同一份问卷中同步采集目标群体的兴趣偏好、消费习惯、资产持有状况、购买意向，以及阅读习惯等多维度数据。目前在SSD平台可获取1972-1991年间的《Sweden Now》（瑞典现状）系列调研数据集。 1977年的调研中，受访者需分别说明其工作日与周末阅读15种不同日报的习惯，同时需填报近50种周报及月报类报刊的阅读情况。其他问题涉及家庭所持有的各类耐用消费品，如汽车、相机、投影仪、洗衣机、洗碗机等，以及家庭是否饲养犬只、猫咪，或拥有观赏鱼、笼养鸟类。另有一组问题围绕多款商品的消费习惯与购买意向展开调研。部分关于个人兴趣的问题以"人类兴趣各不相同。你对以下主题与活动的兴趣程度如何？"为引导语，随后受访者需评估自身对采购食材、烹饪、招待宾客、休闲活动等事项的兴趣程度。调研还采集了受访者的性别、婚姻状况、年龄、收入、职业、受教育程度、住房情况，以及家庭规模、年龄结构与家庭总收入等核心信息。1978年版《Sweden Now》几乎完全复刻了上一年度的调研内容，本次调研的一项新增特色为：受访者需对多项与生活方式相关的表述表明同意或反对态度。有关不同店铺到访频率的问题数量有所扩充，但原有的家庭决策权相关问题已被移除。 调研目的： 全面采集受访者的兴趣偏好、消费习惯与媒介选择相关信息。 本数据集为1978年版《Sweden Now》-II的子集，调研时段为1978年5月9日至1978年6月22日。