Data of 3 RRP Studies
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The dataset was collected via a randomized grouping experiment on the Credamo platform in China, aimed at testing the research hypotheses presented in this study. In line with the research questions, three online scenario experiments were conducted, resulting in three datasets: “study1 data,” “study2 data,” and “study3 data.” Specifically: The “study1 data.sav” dataset includes the following variables: X: Group identification for each sample (0 = control group, 1 = low assistance required group, 2 = high assistance required group). x_check: Used to verify the effectiveness of the manipulation. Y: The outcome variable, representing participants' likelihood of engaging in RRPs on a 0-100% scale. TF: Perceived threat to freedom, with three items (tf1, tf2, tf3) measured on a 0-100% scale. HF: Hostile feelings, with two items (hf1, hf2) measured on a 7-point Likert scale. Cpsc: The control variable Perceived social costs, with five items (psc1, psc2, psc3[R*, need reverse code], psc4, psc5) measured on a 7-point Likert scale. Cpvr: The control variable Perceived reward value, with two items (prv1, prv2) measured on a 7-point Likert scale. real: Used to assess participants' perceived realism of the experimental scenario (one item, measured on a 7-point Likert scale). Additionally, demographic variables are included: sex: Gender (0 = female, 1 = male). age: Age group (0 = 0-20 years, 1 = 21-30 years, 2 = 31-40 years, 3 = 41-50 years, 4 = 51-60 years, 5 = above 60 years). *Note: In study2, age was measured by asking participants to report their exact age rather than selecting from predefined categories. This did not affect the main research conclusions, and thus, the categorical approach was retained in study3. edu: Education level (0 = elementary school or below, 1 = junior high school, 2 = senior high school/vocational school/technical school, 3 = associate degree, 4 = bachelor's degree, 5 = master's degree, 6 = doctoral degree). income: Monthly income level (0 = below 1999¥, 1 = 2000-4999¥, 2 = 5000-7999¥, 3 = 8000-10999¥, 4 = 11000¥ or above). The “study2 data.sav” dataset contains the same variables as “study1 data.sav.” The “study3 data.sav” dataset includes an additional moderator variable, W, to identify pre-post consumption, while all other variables remain consistent with those in “study1 data.sav” and “study2 data.sav.”
本数据集通过中国Credamo平台开展的随机分组实验采集,旨在验证本研究提出的各项研究假设。结合研究问题,本研究共开展三项线上情景实验,最终得到三套数据集,分别为“研究1数据集.sav”“研究2数据集.sav”与“研究3数据集.sav”。具体说明如下: “研究1数据集.sav”包含以下变量: ● X:每个样本的组别标识(0=对照组,1=低求助需求组,2=高求助需求组)。 ● x_check:用于检验实验操纵的有效性。 ● Y:因变量,代表被试从事重复回购行为(RRPs)的可能性,采用0-100%的量表进行测量。 ● TF:感知自由威胁(Perceived threat to freedom),包含3个题项(tf1、tf2、tf3),采用0-100%量表进行测量。 ● HF:敌对感受(Hostile feelings),包含2个题项(hf1、hf2),采用7点李克特量表(Likert scale)进行测量。 ● Cpsc:感知社会成本(Perceived social costs),作为控制变量,包含5个题项(psc1、psc2、psc3[R*,需反向计分]、psc4、psc5),采用7点李克特量表进行测量。 ● Cpvr:感知奖励价值(Perceived reward value),作为控制变量,包含2个题项(prv1、prv2),采用7点李克特量表进行测量。 ● real:用于评估被试对实验情景的感知真实感(单一题项,采用7点李克特量表测量)。 此外,数据集还包含人口统计学变量: ● sex:性别(0=女性,1=男性)。 ● age:年龄分组(0=0-20岁,1=21-30岁,2=31-40岁,3=41-50岁,4=51-60岁,5=60岁以上)。*注:在研究2中,采用直接询问被试具体年龄的方式替代预设分组选择,该操作未对核心研究结论产生影响,因此研究3仍保留分组统计方式。 ● edu:受教育水平(0=小学及以下,1=初中,2=高中/中等职业学校/技工学校,3=大专,4=本科,5=硕士,6=博士)。 ● income:月收入水平(0=1999元以下,1=2000-4999元,2=5000-7999元,3=8000-10999元,4=11000元及以上)。 “研究2数据集.sav”包含的变量与“研究1数据集.sav”完全一致。 “研究3数据集.sav”额外增加了调节变量W,用于区分消费前后的差异,其余所有变量均与“研究1数据集.sav”和“研究2数据集.sav”保持一致。




