Epsilon – Retail

**Overview**
Retain and acquire your best customer based on how and where they spend using the largest U.S. transaction-based consumer marketing file.

Epsilon’s retail data give you access to predictive & deterministic competitive purchase data and the ability to select by season, channel, or dollar amount. Choose from 1,100+ merchants and 60+ purchase categories to identify customer spending on retail with a dataset comprised of 39 billion transactions and $2.4 billing in spend.

Choose from 2,000+ data points and 500+ propensity models to refine your target audience.

**Use cases**
- Reached buyers and prospects using Epsilon’s propensity segments to find audiences that are most like your best customer
- Accurately identify lost customers who have not purchased in the past several months and reengage with your acquisition offering

**Sample Segments**
- Buy Online Pick up In Store Consumers
- Specialty Store Cosmetic Purchasers
- Department Store Purchasers
- Home Improvement Store Purchasers
- Furniture Store Purchasers

**Data sources**
- Transactional data: The most transactional data for marketing purposes, exclusive to Epsilon with 46B transactions across 100M households. 2 years of category, merchant and spend activity from credit and debit cards, updated quarterly.
- National US consumer data: The #1 ranked consumer file providing 1,000+ attributes on 250M consumers and 120M households. Ethically sourced and compiled from 30+ public and partner data sources. Updated every 6 weeks.
- Survey data at scale: Proprietary, opt-in consumer data with unique information on shopping behaviors and habits directly from consumers.

**Committed to Privacy**
Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
https://legal.epsilon.com/global-privacy-policies/