Anglers' willingness to pay data for certified virus-free bait in Michigan

These data were created to study the willingness to pay (WTP) for bait certified to not have viral hemorrhagic septicemia virus (VHS) in Michigan. The survey utilized the double-bounded dichotomous choice contingent valuation method for the WTP estimates. Also included are responses to anglers perceived and actual knowledge of VHS and Michigan VHS regulations along with several demographics.