Holiday booking websites used by Millennials and Baby Boomers in the UK 2017

This statistic shows the type of website Millennial and Baby Boomer consumers booked their most recent holiday through in the United Kingdom (UK) in 2017. Close to a quarter of Baby Boomers said they booked their most recent holiday through a hotel website, making it the most popular option among this generation. The results also showed that Millennials were more likely to be users of accommodation platforms such as Airbnb, with 10 percent booking their last vacation via such platforms compared to only one percent of Baby Boomers.

本统计数据显示了千禧一代和婴儿潮一代消费者在2017年于英国（UK）预订最新假期所选择的网站类型。近四分之一的婴儿潮一代表示他们通过酒店网站预订了最新的假期，这使得酒店网站成为该年龄段最受欢迎的选择。研究结果显示，千禧一代更有可能成为如Airbnb等住宿平台的用户，其中10%的千禧一代通过此类平台预订了他们的上一次假期，相比之下，仅有1%的婴儿潮一代如此操作。