FIDELIDADE EM COMPRA DE ELETRODOMÉSTICOS NO VAREJO
收藏Figshare2001-06-01 更新2026-04-28 收录
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https://figshare.com/articles/dataset/FIDELIDADE_EM_COMPRA_DE_ELETRODOM_STICOS_NO_VAREJO/20026234
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ABSTRACT The subject of this paper is concerned to theoretical considerations about loyalty. It presents important issues necessary to maintain and/or reinforce loyalty. Besides, it shows a model which allows joining some variables aiming the construction of a multidimensional concept of loyalty. It is illustrated with a descriptive research carried out in the city of Araxá, Minas Gerais. The sample was probabilistic and 221 consumers were interviewed in January 2000.
创建时间：
2001-06-01
