The 2014 Internet User Classification (IUC), LSOA

This bespoke geodemographic classifi cation maps the geography of digital consumers within England by combining over seventy measures selected from survey and lifestyle data, alongside census and infrastructure performance statistics. This project forms an output of an ESRC funded PhD and research project, both undertaken at the University of Liverpool. This project aims to assist the pro ling of customer databases, targeted marketing applications, policy delivery and strategic planning, where Internet use and engagement characteristics of a target population are of high importance. The Internet User Classi cation (IUC) has a two-tier structure comprising four Super-groups and eleven Groups that are used to classify all Lower Layer Super Output areas in England. Classication groups: **Supergroup 1: E-unengaged** Groups 1a: Too Old to Engage 1b: E-marginals: Not a Necessity 1c: E-marginals: Opt Out 2: E-professionals and Students **Supergroup 2a: Next Generation Users** Groups 2b: Totally Connected 2c: Students Online **Supergroup 3: Typical Trends** Groups 3a: Uncommitted and Casual Users 3b: Young and Mobile **Supergroup 4: E-rural and Fringe** Groups 4a: E-fringe 4b: Constrained by Infrastructure 4c: Low Density but High Connectivity [See this data mapped](http://maps.cdrc.ac.uk/#/geodemographics/iuc14/default/BTTTFTT/10/-0.15/51.52/) by the CDRC [](http://maps.cdrc.ac.uk/#/geodemographics/iuc14/default/BTTTFTT/10/-0.15/51.52/) Data published by [Consumer Data Research Centre (CDRC)](https://data.cdrc.ac.uk/dataset/cdrc-2014-iuc-geodata-pack-england)本定制化人口地理分类模型（bespoke geodemographic classification）结合了从调查与生活方式数据、人口普查及基础设施绩效统计数据中选取的七十余项指标，绘制了英格兰境内数字消费者的地理分布图谱。 本项目为利物浦大学（University of Liverpool）开展的、由经济和社会研究理事会（Economic and Social Research Council, ESRC）资助的博士学位论文及研究课题的产出成果。 本项目旨在助力客户数据库画像、精准营销应用、政策落地及战略规划场景，在这些场景中目标群体的互联网使用与参与特征至关重要。 互联网用户分类（Internet User Classification, IUC）采用双层结构，包含4个超组与11个分组，可用于对英格兰境内所有下层超级输出区域（Lower Layer Super Output Areas）进行分类。 分类群组如下： **超组1：非数字参与群体（E-unengaged）** 分组： 1a: 高龄无参与群体 1b: 边缘参与者（非必需型） 1c: 边缘参与者（主动退出型） 2: 专业从业者与学生群体 **超组2a：下一代数字用户（Next Generation Users）** 分组： 2b: 全连接群体 2c: 在线学生群体 **超组3：典型趋势群体（Typical Trends）** 分组： 3a: 松散型随机用户 3b: 年轻移动群体 **超组4：数字边缘乡村群体（E-rural and Fringe）** 分组： 4a: 数字边缘群体 4b: 受基础设施限制群体 4c: 低密度高连接群体 [点击查看该数据可视化地图](http://maps.cdrc.ac.uk/#/geodemographics/iuc14/default/BTTTFTT/10/-0.15/51.52/)  本数据集由[消费者数据研究中心（Consumer Data Research Centre, CDRC）](https://data.cdrc.ac.uk/dataset/cdrc-2014-iuc-geodata-pack-england)发布