U.S. consumers buying/giving gift cards during the holidays 2024, by generation

In the United States, approximately half of Gen Z consumers said they were more likely to buy/give gift cards during the 2024 holiday season, compared to the previous year. Baby boomers were the least likely to acquire gift cards.

在美国，大约一半的Z世代消费者表示，相较于上一年度，他们在2024年假日购物季购买/赠送礼品卡的可能性更高。相较于其他年龄段，婴儿潮一代最不可能获取礼品卡。