Data Set for Social Identity Construction Through a Pet Influencer Persona in Computer-Mediated Communication

This dataset contains a structured content analysis of social media posts from Bobby Kertanegara across Instagram, TikTok, and YouTube within selected timeframes. It includes variables such as posting date, content type, captions, visual elements, and engagement metrics to examine patterns of digital communication and branding. The dataset supports a qualitative discourse analysis exploring how a non-human persona is constructed and represented across platforms in the context of a digital environment.