Eye-tracking data of the 2017 Aesthetic value project (NESP TWQ 3.2.3, Griffith Institute for Tourism Research)

This dataset consists of three data folders for the eye-tracking experiment conducted within the NESP 3.2.3 project (Tropical Water Quality Hub): Folder (1) The folder of Eye-tracking videos contains 66 Tobii recordings of participants’ eye movements on screen, Folder (2) The Heatmaps folder includes 21 heatmaps created by Tobii eye-tracking software on the basis of 66 participants’ data and Folder (3) The input folder has 21 original pictures used in eye-tracking experiment. Moreover, The dataset also includes 1 excel file representing eye-tracking data extracted from Tobii software and participant interview results, 1 SPV. file as the input of SPSS data analysis process and 1 SPV. file as the output of data analysis process.Methods:This dataset resulted from both input and output data of eye-tracking experiments. The input includes 21 underwater pictures of the Great Barrier Reef, selected from online searching with the keyword “Great Barrier Reef”. These pictures are imported to Tobii eye-tracking software to design the eye-tracking experiments. 66 participants were recruited using convenience sampling in this study. They were asked to sit in front of a screen-based eye-tracking equipment (i.e. Tobii T60 eye-tracker) after providing informed consent. Participants were free to look at each picture on screen as long as they wanted during which their eye movements were recorded. They also rated each picture on a 10-point beauty scale (1-Not beautiful at all, 10-Very beautiful) and a 10-point expectation scale (1-Not at all, 10-Very much). After the experiment, 40 subjects were also interviewed to identify the areas of interest (AOI) in each picture and to rate the beauty of these AOIs. Eye-tracking data was then extracted from Tobii eye-tracking device including participants’ eye-tracking recordings, heatmaps (i.e. images showing viewers’ attention focus) and raw eye-tracking measures (i.e. picture beauty, time to first fixation, fixation count, fixation duration and total visit time) using XLSX. download format. Raw eye-tracking data was then imported to IBM SPSS using SAV. format for data analysis which results in a SPV. output file.Further information can be found in the following publication:Scott, N., Le, D, Becken, S., and Connelly, R. (2018 Submitted) Measuring perceived beauty of the Great Barrier Reef using eye tracking. Journal of Sustainable Tourism.Becken, S., Connolly R., Stantic B., Scott N., Mandal R., Le D., (2018), Monitoring aesthetic value of the Great Barrier Reef by using innovative technologies and artificial intelligence, Griffith Institute for Tourism Research Report No 15.Format:The project dataset includes 132 eye-tracking videos of AVI. format, 21 heatmaps of PNG. format, 21 pictures of JPEG. format, 1 XLSX. format document representing raw eye-tracking measures and interview data, 1 SAV. format document as the input of data analysis and 1 SPV. format file showing data analysis results. Data Dictionary:Q1, Q2, Q3, Q4, Q5, Q6, Q7, Q8, Q9, Q10: Names of pictures used in the eye-tracking experiment 2.3Q1, 3Q2, 3Q3, 3Q4, 3Q5, 3Q6, 3Q7, 3Q8, 3Q9, 3Q10, 3Q11: Names of pictures used in the eye-tracking experiment 3.Raw Eye tracking Measurements excel spreadsheets:Tab - Picture:INDEX: the 10-point scale showed to participantsVALUE: meaning of the 10-point scaleQ1.1: Beauty scoreQ1.2: Expectation scoreTab - Area of Interest (AOI)"TIME TO FIRST FIXATION_Q1: Time to first fixation in the picture Q1 (i.e. i.e. the average time from the beginning of the recording until the respective picture was first fixated upon)TOTAL FIXATION DURATION_Q1: Fixation duration in the picture Q1 (i.e. the average length of all fixations during all recordings in the whole picture). A longer fixation means that the object is more engaging in some way.FIXATION COUNT_Q1: Fixation count in the picture Q1 (i.e. the average number of fixations in the picture).TOTAL VISIT DURATION_Q1: Total time visit for the picture Q1 (i.e. the average time participants spent looking at a picture).TIME TO FIRST FIXATION_AOI1: Time to first fixation in the AOI identified in the picture Q1 (i.e. i.e. the average time from the beginning of the recording until the respective picture was first fixated upon)TOTAL FIXATION DURATION_AOI1: Fixation duration in the AOI identified in the picture Q1 (i.e. the average length of all fixations during all recordings in the whole picture). A longer fixation means that the object is more engaging in some way.FIXATION COUNT_AOI1: Fixation count in the AOI identified in the picture Q1 (i.e. the average number of fixations in the picture).TOTAL VISIT DURATION_AOI1: Total time visit for the AOI identified in the picture Q1 (i.e. the average time participants spent looking at a picture).Tab - AOI interview:AOI IDENTIFIED: The AOI that is the most mentioned by participantsNUMBER OF PARTICIPANTS: the number of participants who mentioned the AOI in the previous column.BEAUTY MEAN: The average beauty score of the correspondent AOI rated by 40 participants.AOI-1: The AOI identified by the correspondent participant.RATING: the beauty score associated to the AOI identified by the correspondent participant.Tab - Analysis:REC: RecordingPICTURE: Picture number BEAUTY: The average beauty score of the correspondent picture by 66 participantsEXPECTATION: The average expectation score of the correspondent picture by 66 participantsAOI BEAUTY: The average beauty score of the AOI identified in the correspondent picture by interviewed participants.PICTURE 1st TIME: The average time to first fixation in the correspondent picture (i.e. i.e. the average time from the beginning of the recording until the respective picture was first fixated upon) by 66 participantsPFDURATION: The average fixation duration in the correspondent picture (i.e. the average length of all fixations during all recordings in the whole picture) by 66 participantsPFCOUNT: The average fixation count in the correspondent picture (i.e. the average number of fixations in the picture) by 66 participantsPTING VISIT: The average of total time visit for the correspondent picture (i.e. the average time participants spent looking at a picture) by 66 participantsAOI 1stTIME: The average time to first fixation in the AOI identified in the correspondent picture (i.e. i.e. the average time from the beginning of the recording until the respective picture was first fixated upon) by 66 participantsAOIFDURATION: The average fixation duration in the AOI identified in the correspondent picture (i.e. the average length of all fixations during all recordings in the whole picture) by 66 participantsAOIFCOUNT: The average fixation count in the the AOI identified in correspondent picture (i.e. the average number of fixations in the picture) by 66 participantsAOITIMEVISIT: The average of total time visit for the AOI identified in the correspondent picture (i.e. the average time participants spent looking at a picture) by 66 participantsReferences:Scott, N., Le, D, Becken, S., and Connelly, R. (2018 Submitted) Measuring perceived beauty of the Great Barrier Reef using eye tracking. Journal of Sustainable Tourism.Becken, S., Connolly R., Stantic B., Scott N., Mandal R., Le D., (2018), Monitoring aesthetic value of the Great Barrier Reef by using innovative technologies and artificial intelligence, Griffith Institute for Tourism Research Report No 15.Data Location:This dataset is filed in the eAtlas enduring data repository at: dataesp3\3.2.3_Aesthetic-value-GBR

本数据集源自NESP 3.2.3项目（热带水质中心，Tropical Water Quality Hub）开展的眼动追踪实验，包含三类数据文件夹与若干辅助文件：
1. 眼动追踪视频文件夹：收录66段由Tobii眼动仪录制的参与者屏幕眼动轨迹视频；
2. 热图文件夹：包含基于66名参与者的眼动数据，通过Tobii眼动追踪软件生成的21张热图；
3. 原始素材文件夹：收录本次眼动追踪实验使用的21张原始图片。
此外，本数据集还包含1份Excel文件，涵盖从Tobii软件导出的眼动追踪数据与参与者访谈结果；1份SAV格式文件，作为SPSS数据分析的输入文件；1份SPV格式文件，作为数据分析的输出文件。

### 实验方法
本数据集包含眼动追踪实验的输入与输出两类数据。输入数据为21张大堡礁水下图片，通过以“大堡礁”为关键词在线检索筛选得到。将上述图片导入Tobii眼动追踪软件以设计实验流程。本研究采用方便抽样法招募66名参与者，在获取知情同意后，要求参与者坐在基于屏幕的眼动追踪设备（即Tobii T60眼动仪）前，自由观看屏幕上的每张图片，期间实时记录其眼动轨迹。参与者需对每张图片完成两项10分量表评分：美观度评分（1分代表完全不美观，10分代表非常美观）与期待度评分（1分代表完全不期待，10分代表非常期待）。实验结束后，对其中40名参与者进行访谈，以明确每张图片中的感兴趣区域（Area of Interest, AOI），并对这些感兴趣区域的美观度进行评分。

随后，通过XLSX导出格式从Tobii眼动仪中提取眼动追踪数据，包括参与者眼动轨迹视频、热图（即展示观者注意力焦点的图像）与原始眼动追踪指标，具体包含图片美观度、首次注视时间、注视次数、注视时长与总浏览时间。将原始眼动数据以SAV格式导入IBM SPSS进行数据分析，最终生成SPV格式的分析结果文件。

### 补充文献
更多详细信息可参阅以下两篇学术成果：
1. Scott, N., Le, D, Becken, S., and Connelly, R. (2018 Submitted) Measuring perceived beauty of the Great Barrier Reef using eye tracking. *Journal of Sustainable Tourism*.
2. Becken, S., Connolly R., Stantic B., Scott N., Mandal R., Le D., (2018), Monitoring aesthetic value of the Great Barrier Reef by using innovative technologies and artificial intelligence, Griffith Institute for Tourism Research Report No 15.

### 数据集格式
本项目数据集包含以下内容：132段AVI格式眼动追踪视频、21张PNG格式热图、21张JPEG格式原始图片、1份XLSX格式文件（涵盖原始眼动追踪指标与访谈数据）、1份SAV格式数据分析输入文件、1份SPV格式数据分析结果文件。

### 数据字典
1. 图片名称字段：
Q1, Q2, Q3, Q4, Q5, Q6, Q7, Q8, Q9, Q10：实验2中使用的图片名称
3Q1, 3Q2, 3Q3, 3Q4, 3Q5, 3Q6, 3Q7, 3Q8, 3Q9, 3Q10, 3Q11：实验3中使用的图片名称
2. 原始眼动追踪指标Excel工作表：
- **图片（Picture）工作表**：
- INDEX：向参与者展示的10分量表编号
- VALUE：10分量表的含义
- Q1.1：图片Q1的美观度评分
- Q1.2：图片Q1的期待度评分
- **感兴趣区域（Area of Interest, AOI）工作表**：
- TIME TO FIRST FIXATION_Q1：图片Q1的首次注视平均时间（即从录制开始至首次注视该图片的平均时长）
- TOTAL FIXATION DURATION_Q1：图片Q1的总注视平均时长（即所有录制过程中该图片上所有注视的平均时长，注视时长越长代表该对象越具吸引力）
- FIXATION COUNT_Q1：图片Q1的平均注视次数（即该图片上所有录制过程中的平均注视次数）
- TOTAL VISIT DURATION_Q1：图片Q1的总浏览平均时长（即参与者观看该图片的平均总时长）
- TIME TO FIRST FIXATION_AOI1：图片Q1中感兴趣区域AOI1的首次注视平均时间（即从录制开始至首次注视该感兴趣区域的平均时长）
- TOTAL FIXATION DURATION_AOI1：图片Q1中感兴趣区域AOI1的总注视平均时长（即所有录制过程中该区域所有注视的平均时长，注视时长越长代表该对象越具吸引力）
- FIXATION COUNT_AOI1：图片Q1中感兴趣区域AOI1的平均注视次数（即该区域上所有录制过程中的平均注视次数）
- TOTAL VISIT DURATION_AOI1：图片Q1中感兴趣区域AOI1的总浏览平均时长（即参与者观看该区域的平均总时长）
- **AOI访谈工作表**：
- AOI IDENTIFIED：参与者提及最多的感兴趣区域
- NUMBER OF PARTICIPANTS：提及该感兴趣区域的参与者人数
- BEAUTY MEAN：40名参与者对该感兴趣区域评分的平均美观度
- AOI-1：对应参与者识别的感兴趣区域
- RATING：对应参与者对其识别的感兴趣区域的美观度评分
- **分析（Analysis）工作表**：
- REC：录制编号
- PICTURE：图片编号
- BEAUTY：66名参与者对该图片的平均美观度评分
- EXPECTATION：66名参与者对该图片的平均期待度评分
- AOI BEAUTY：受访参与者对该图片中识别出的感兴趣区域的平均美观度评分
- PICTURE 1st TIME：66名参与者对该图片的平均首次注视时间（即从录制开始至首次注视该图片的平均时长）
- PFDURATION：66名参与者对该图片的平均总注视时长（即所有录制过程中该图片上所有注视的平均时长）
- PFCOUNT：66名参与者对该图片的平均注视次数（即该图片上所有录制过程中的平均注视次数）
- PTING VISIT：66名参与者对该图片的平均总浏览时长（即参与者观看该图片的平均总时长）
- AOI 1stTIME：66名参与者对该图片中识别出的感兴趣区域的平均首次注视时间（即从录制开始至首次注视该区域的平均时长）
- AOIFDURATION：66名参与者对该图片中识别出的感兴趣区域的平均总注视时长（即所有录制过程中该区域所有注视的平均时长）
- AOIFCOUNT：66名参与者对该图片中识别出的感兴趣区域的平均注视次数（即该区域上所有录制过程中的平均注视次数）
- AOITIMEVISIT：66名参与者对该图片中识别出的感兴趣区域的平均总浏览时长（即参与者观看该区域的平均总时长）

### 参考文献
Scott, N., Le, D, Becken, S., and Connelly, R. (2018 Submitted) Measuring perceived beauty of the Great Barrier Reef using eye tracking. *Journal of Sustainable Tourism*.
Becken, S., Connolly R., Stantic B., Scott N., Mandal R., Le D., (2018), Monitoring aesthetic value of the Great Barrier Reef by using innovative technologies and artificial intelligence, Griffith Institute for Tourism Research Report No 15.

### 数据存储位置
本数据集存储于eAtlas持久化数据仓库中，路径为：dataesp33.2.3_Aesthetic-value-GBR