Modeling Revisit Intention in Experience-Based Tourism A Behavioral Perspective on Experience Quality and Service Quality

This dataset contains the primary survey data used in the manuscript entitled “Modeling Revisit Intention in Experience-Based Tourism: A Behavioral Perspective on Experience Quality and Service Quality.” The study investigates the relationships among experience quality, service quality, customer satisfaction, perceived value, and revisit intention within the context of oceanarium tourism in Jakarta and South Tangerang, Indonesia. The dataset was collected through a structured online questionnaire distributed to respondents who had visited an oceanarium within the last two years. Using a quantitative cross-sectional approach, the study obtained 146 valid responses after data cleaning and screening procedures. The questionnaire consists of measurement items related to Experience Quality (EQ), Service Quality (SQ), Customer Satisfaction (CSAT), Perceived Value (PV), and Revisit Intention (RI), adapted from established tourism and marketing literature. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 to examine both direct and indirect relationships among constructs. This dataset supports the empirical findings reported in the manuscript, particularly the identification of perceived value as the strongest predictor of revisit intention in experience-based tourism. The dataset is provided to promote research transparency, reproducibility, and future comparative studies in tourism behavior, experiential tourism, and service management research.