Thai owners of modified motorcycles and their attitude and behavior toward driving responsibly

This study focuses on a group of Thai owners of modified motorcycles and their attitude and behavior toward riding responsibly. The research used both qualitative and quantitative analyses namely exploratory and descriptive research. The exploratory research includes secondary data and 11 interviewees of in-depth interview. The descriptive research was done by questionnaires consisted of 198 respondents through online channel with snowball sampling method.