Thai owners of modified motorcycles and their attitude and behavior toward driving responsibly

This study focuses on a group of Thai owners of modified motorcycles and their attitude and behavior toward riding responsibly. The research used both qualitative and quantitative analyses namely exploratory and descriptive research. The exploratory research includes secondary data and 11 interviewees of in-depth interview. The descriptive research was done by questionnaires consisted of 198 respondents through online channel with snowball sampling method.本研究聚焦于泰国改装摩托车车主群体，及其对安全骑行的态度与行为表现。本次研究同时采用定性与定量分析方法，具体包含探索性研究与描述性研究两类研究内容。其中探索性研究环节涵盖二手数据收集，以及针对11名受访者开展的深度访谈；描述性研究则通过线上渠道发放问卷，采用滚雪球抽样（snowball sampling）方法，最终回收198份有效问卷，对应198名受访者。