MEASURING GREENWASHING: DEVELOPING AND VALIDATING CONSTRUCTS

This dataset, titled MEASURING GREENWASHING: DEVELOPING AND VALIDATING CONSTRUCTS, was collected as part of a study aimed at understanding greenwashing practices within organisations. The survey assesses organisational behaviours across multiple constructs of greenwashing, including Misleading Environmental Claims, Selective Disclosure, Symbolic Corporate Environmentalism, ESG Metric Manipulation, Green Trust, Digital Greenwashing, Corporate Reputation and Consumer Trust, and Investor Decision-Making. The dataset includes responses from 320 participants representing diverse organizational roles and demographics. For each construct, participants rated their agreement with statements on a 1–5 Likert scale, where 1 indicates "Strongly Disagree" and 5 indicates "Strongly Agree." This dataset provides valuable insights into how greenwashing practices impact stakeholder trust and perceptions, serving as a foundation for validating measurement constructs for greenwashing in organizational contexts.本数据集命名为《漂绿（greenwashing）行为衡量：构念的开发与验证》（MEASURING GREENWASHING: DEVELOPING AND VALIDATING CONSTRUCTS），其采集自一项旨在探究组织内部漂绿行为的研究。本调研从漂绿的多个构念维度评估组织行为，涵盖误导性环境声明、选择性披露、象征性企业环保主义、ESG指标操纵、绿色信任、数字漂绿（digital greenwashing）、企业声誉、消费者信任以及投资者决策等维度。本数据集共收录320名受访者的作答数据，受访者覆盖多元化的组织岗位与人口统计特征。针对每个构念，受访者需基于1-5级李克特量表（Likert scale）对相关表述的认同程度进行评分，其中1代表“非常不认同”，5代表“非常认同”。本数据集可为探究漂绿行为如何影响利益相关方信任与认知提供宝贵洞见，同时可为组织语境下漂绿衡量构念的验证工作提供重要基础。