The Selective Link: Institutional Moderation of Privacy Calculus in AI-Driven Personalization and Consumer Trust

This dataset supports the research titled "The Selective Link: Institutional Moderation of Privacy Calculus in AI-Driven Personalization and Consumer Trust". It contains experimental or survey data examining how institutional factors moderate the relationship between privacy calculus, AI-driven personalization, and consumer trust. Contents: Raw/processed data file (Data AI-Driven Hyper.xlsx) used for statistical analysis and variable evaluations.