eCommerce Benchmark KPIs: Electrical Appliances in Russia

In 2023, next to an add-to-cart rate of 7.4%, a cart abandonment rate of 75.2%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Electrical Appliances in Russia also consist of an AOV of US$119.9, a discount rate of 11.9%, and a return rate of 6.2%.

至2023年，俄罗斯家电电子商务基准关键绩效指标（KPI）包括7.4%的加入购物车率、75.2%的购物车放弃率、1.8%的转化率，同时亦涵盖平均订单价值（AOV）为119.9美元、11.9%的折扣率以及6.2%的退货率。