THE ROLE OF BLOCKCHAIN TECHNOLOGIES IN INVESTMENT EVALUATION IN THE DIGITAL ECONOMY

In the context of the rapid development of the digital economy, innovative technologies are playing an increasingly significant role in enhancing the efficiency, transparency, and reliability of investment processes. Among these technologies, blockchain has emerged as a transformative tool that enables secure, decentralized, and immutable data management. This paper examines the role of blockchain technologies in investment evaluation, focusing on their ability to improve data integrity, reduce information asymmetry, and enhance trust among market participants. The study also analyzes how blockchain-based platforms facilitate real-time monitoring of investment projects, automate contractual processes through smart contracts, and minimize risks associated with fraud and manipulation. Furthermore, the paper explores global practices and identifies key challenges and opportunities for implementing blockchain in investment assessment within emerging digital economies. The findings suggest that the integration of blockchain technologies significantly contributes to improving the quality and effectiveness of investment decision-making processes.