Main social networks for purchases during live streaming events 2022

According to a survey, Facebook was the most popular social media platform for live streaming shopping, used for this activity by nearly 58 percent of global internet users. Instagram ranked second, with 46 percent of respondents, followed by TikTok, with almost 16 percent.

根据一项调查，Facebook 成为直播购物最受欢迎的社交媒体平台，全球近58%的互联网用户使用该平台进行此类活动。Instagram 以46%的受访者比例位居第二，紧随其后的是TikTok，占比约为16%。