Most popular online retail categories in Japan 2022
收藏www.statista.com2023-05-02 更新2025-01-21 收录
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According to data provided by PPRO, the leading e-commerce segment in Japan were daily necessities like food and personal care products in 2022. Foods and personal care made up 27 percent e-commerce transactions, with fashion following behind with 20 percent.
根据 PPRO 提供的数据，2022 年日本领先的电子商务领域为日常生活必需品，如食品和个人护理产品。食品和个人护理产品占据了 27% 的电子商务交易额，紧随其后的是时尚类产品，占比 20%。
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