Reaktie van de televisie-kijker op drie Nederlandse TV-netten 1988-1989

<p>Viewing habits and viewing patterns of tele viewers. Satisfaction with supply and variety of tv programs at the Dutch tv channels / watching programs on foreign channels in stead of Dutch channels / preference for a particular channel / opinion about Dutch tv programs, as well as on Channel I, II and ( after the introduction of Channel III ) III / familiarity with which broadcasting company transmits on which channel / appreciation of the introduction of a third Dutch tv channel / tuning of the number of tv channels / number of hours r. is watching tv / r.'s preference for Channel I, II or III / frequency of reading newspapers or broadcasting magazines to get informed about the transmitted tv programs / recording tv programs. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ education/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure/ organizational membership</p>本数据集聚焦荷兰电视观众的收视习惯与收视模式，具体调研内容涵盖：观众对荷兰电视频道节目供给与节目多样性的满意度、相较于荷兰本土频道更偏好收看外国频道的倾向、对特定电视频道的偏好、对荷兰电视节目的评价，以及针对第一频道（Channel I）、第二频道（Channel II）与第三频道（Channel III，于第三频道推出后新增）的相关评价；观众对“哪家广播公司在哪个频道播出节目”的熟悉程度；对荷兰推出第三家电视频道的认可度；可接收电视频道的数量；观众电视收视时长；观众对第一、第二或第三频道的偏好；通过阅读报纸或广播电视杂志获取电视节目播出信息的频率；以及电视节目录制行为。背景变量包括：基本特征、居住地、家庭特征、职业/就业状况、受教育程度、政治倾向、宗教信仰、耐用品消费情况、报刊阅读量、大众媒介接触与“文化类”内容接触情况、社团参与情况。