More Than Just a Pretty Face? Dataset

This study explores the use of Twitter and Instagram by fashion models and the extent to which social media use is empowering for these individuals. The dataset consists of tweets, Instagram posts and photographs of eight different models; a content analysis was carried out on this information. Building off of Erving Goffman's work on Gender Advertisements, the prevalence of visually subordinating cues such as the feminine touch, relative size, aversion, and the ritualization of subordination was examined. The thesis for this project is: Female fashion models' social media profiles are a careful blend of agency and constraint.