Top reasons businesses would not use Apple Vision Pro for marketing in the UK 2024

During a survey conducted among business owners in the United Kingdom (UK) in February 2024, 29 percent of respondents who said they were not planning to invest in marketing experiences within Apple Vision Pro said this was due to the lack of interest in creating immersive experiences. This was followed by 22 percent of respondents saying such development of such experiences was too expensive. Apple Vision Pro - a mixed-reality headset - was released by Apple during the Woldwide Developers Conference in February 2024.

在2024年2月对英国（UK）商业主进行的调查中，有29%的受访者表示他们不打算在苹果Vision Pro中投资营销体验，原因在于对创建沉浸式体验缺乏兴趣。紧随其后的是22%的受访者认为此类体验的开发成本过高。苹果Vision Pro，一款混合现实头戴设备，由苹果公司在2024年2月的全球开发者大会上发布。