eCommerce Benchmark KPIs: Flowers & Gifts in Malaysia

In 2023, next to an add-to-cart rate of 15.2%, a cart abandonment rate of 72.1%, and a conversion rate of 4.2%, the eCommerce Benchmark KPIs for Flowers & Gifts in Malaysia also consist of an AOV of US$53.6, a discount rate of 11.4%, and a return rate of 3.4%.

于2023年，马来西亚花卉与礼品电商行业的基准关键绩效指标（KPIs）除却15.2%的加入购物车率、72.1%的购物车放弃率和4.2%的转化率之外，亦包括平均订单价值（AOV）为53.6美元、折扣率为11.4%以及退货率为3.4%。