A dataset of the influencing factors in Chinese College Students Sticking to WeChat

We collected data on Wenjuanxing，which is a professional online survey platform, in December 2019 in China. After a pilot test and a formal survey, we got a dataset (n=352) with the snowball sampling technology. All participants were Chinese college students who had used WeChat at least once per month. They took part in this study anonymously. All items of the questionnaire did not make them upset. In this dataset, the columns of ‘Normative’ (i.e. SN1, SN2, SN3 and SN4) are set as the columns of ‘Peer influence’.