Epsilon – CPG

**Overview**
Epsilon Data provides unprecedented insight into the attitudes, behaviors, and propensities of consumers in the CPG category. Our industry-leading audiences deliver precision targeting and improved personalization of campaigns.

Epsilon has 200+ consumer packaged goods (CPG) segments covering a wide array of categories including grocery, home goods, alcohol, and personal care. Our data also covers shopping styles and habits, as well as stores where CPG item are bought.

**Use cases**
- Increase trial of new products or brand extensions by selecting audiences that are most like your best consumers.
- Reach relevant brand audiences at scale by selecting consumers most likely to buy using purchase behavior propensity segment.
- Improve personalization of creative and messaging with industry leading demographic and lifestyle attributes.

**Sample Segments**
- Organic Product Purchasers
- Price Match Shoppers
- Dry Dog Food Purchasers
- Coffee Purchasers
- Electric Razor Users

**Data sources**
- Transactional data: The most transactional data for marketing purposes, exclusive to Epsilon with 46B transactions across 100M households. 2 years of category, merchant and spend activity from credit and debit cards, updated quarterly.
- National US consumer data: The #1 ranked consumer file providing 1,000+ attributes on 250M consumers and 120M households. Ethically sourced and compiled from 30+ public and partner data sources. Updated every 6 weeks.
- Survey data at scale: Proprietary, opt-in consumer data with unique information on shopping behaviors and media habits directly from consumers.

**Committed to Privacy**
Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
https://legal.epsilon.com/global-privacy-policies/

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.