The effect of mobile marketing on the purchase of staple products among Bottom of the Pyramid (BoP) consumers
收藏Mendeley Data2026-04-09 收录
下载链接：
https://data.mendeley.com/datasets/mj8htbs8h2
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资源简介：
Dataset to investigate mobile marketing strategies within low income consumers.
用于探究低收入消费者群体移动营销策略的数据集。
提供机构：
Siphiwe Dlamini
