Consumer Survey (June 1959)

Omnibus survey from the area of consumer research and judgement on the
situation of Berlin.

Topics: Perceived and expected price increase of different product
groups; shopping habits and distance from store; preferred type of
store; impulse purchases; consumption of non-alcoholic beverages; bread
and coffee consumption; vacation habits; attitude to advertising and
perception of advertising broadcasts; attitude to artificial fiber
products; product image (shopping list procedure); food purchases;
information on purchase of clocks and purchase of radio equipment;
possession and intent to purchase selected consumer goods; attitude to
reconstruction of the Berlin Gedaechtniskirche, reunification, the
situation of Berlin and the policies of Willy Brandt; party preference;
neighborhood contacts; media usage; knowledge about a Soviet sun power
plant project; willingness to participate in a renewed survey.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
employment; professional career; size of household; composition of
household; social origins.

Interviewer rating: social class and economic situation of respondent;
weekday of interview; interest of respondent in survey topic.