Consumer Survey (June 1959)

Omnibus survey from the area of consumer research and judgement on the situation of Berlin. Topics: Perceived and expected price increase of different product groups; shopping habits and distance from store; preferred type of store; impulse purchases; consumption of non-alcoholic beverages; bread and coffee consumption; vacation habits; attitude to advertising and perception of advertising broadcasts; attitude to artificial fiber products; product image (shopping list procedure); food purchases; information on purchase of clocks and purchase of radio equipment; possession and intent to purchase selected consumer goods; attitude to reconstruction of the Berlin Gedaechtniskirche, reunification, the situation of Berlin and the policies of Willy Brandt; party preference; neighborhood contacts; media usage; knowledge about a Soviet sun power plant project; willingness to participate in a renewed survey. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; professional career; size of household; composition of household; social origins. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.