Data for: Transitional Tourist Gaze in a Post-War Destination: A Case Study of Jaffna, Sri Lanka

We use TripAdvisor.com reviews as the sample that was made by the Sri Lankan domestic tourists in English, between May 2018 – December 2018 who visited Jaffna, a post-conflict destination, to explore the transitional domestic tourists’ gaze at a post-conflict destination. The data were collected during November 2018 and September 2019. Purposive sampling method was adopted to carefully select the data (reviews) which are most appropriate for consideration for analysis along with the study objectives. Accordingly, thirteen (13) tourist destinations were selected in Jaffna District for data collection and in total 173 reviews, were abstracted for analysis. Thematic analysis was performed in analyzing the data and cross-coding was performed to increase the validity and reliability. The thematic coding allowed us to categorize the data there-by letting different themes to emerge. Nvivo-11 (QSR International) software was used in qualitative coding because of its strong coding function. Any potential researcher can re-perform the thematic analysis and identify different themes that might help to expand the body of literature.本研究以2018年5月至2018年12月期间，到访冲突后目的地贾夫纳（Jaffna）的斯里兰卡国内游客以英语撰写的猫途鹰（TripAdvisor.com）评论作为研究样本，旨在探讨转型期国内游客在冲突后目的地的游客凝视（tourist gaze）。数据采集工作于2018年11月至2019年9月期间开展。本研究采用目的性抽样法，严格筛选契合研究目标与分析需求的评论样本。据此，研究团队在贾夫纳区选取13个旅游目的地进行数据采集，最终共提取173条评论用于分析。数据分析采用主题分析法，并通过交叉编码提升研究的效度与信度。主题编码可对数据进行分类，进而提炼出多元研究主题。鉴于Nvivo-11（QSR International）软件具备强大的编码功能，本研究采用其开展质性编码工作。后续研究者可复现本主题分析流程，挖掘其他潜在研究主题，从而进一步丰富相关学术文献。