eCommerce Benchmark KPIs: Electronics in South Africa

In 2023, next to an add-to-cart rate of 7.7%, a cart abandonment rate of 80.8%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Electronics in South Africa also consist of an AOV of US$111.7, a discount rate of 9.1%, and a return rate of 5.5%.

于2023年，南非电子产品的电子商务基准关键绩效指标（KPI）除了包含7.7%的加入购物车率、80.8%的购物车放弃率及1.5%的转化率之外，亦包括平均订单价值（AOV）为111.7美元、9.1%的折扣率和5.5%的退货率。