Study of reading habits 1982 - Jönköping

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Many of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. These questions dealt with: the importance of newsbills when buying single copies of morning papers and evening papers; viewing different types of TV-programs; spare-time activities; attention to different types of advertisement. The respondents were to give their opinion on news reports and presentations in the TV news magazines, Rapport and Aktuellt, and in the local morning papers Jönköpings-Posten and Smålands Folkblad. This was done by indicating location on a scale between a pair of contradictions describing different qualities. A battery of questions dealt with the local paper Jönköpings-Posten specifically.本调研隶属于「Dagspresskollegiet」研究计划。本次调研的目标群体为延雪平（Jönköping）市居民。本次调研的多数问题均复刻自既往读者群体研究中的设问，内容涵盖阅读习惯、报纸订阅情况、阅读兴趣，以及性别、年龄、受教育程度、党派偏好等背景变量。此外本次调研还设置了既往调研未使用过的设问，内容涵盖：购买单份晨报与晚报时报纸广告插页的重要性、各类电视节目收看情况、业余活动，以及对各类广告的关注度。受访者需对电视新闻杂志栏目《报道》（Rapport）与《时事》（Aktuellt），以及当地晨报《延雪平邮报》（Jönköpings-Posten）、《斯莫兰人民报》（Smålands Folkblad）中的新闻报道与呈现形式发表看法，作答方式为在一对描述不同特质的对立选项构成的量表上标记自身立场。另有一组设问专门针对当地晨报《延雪平邮报》（Jönköpings-Posten）展开。