INVESTIGATING EVERYDAY SADISTIC CONSUMPTION WITHIN DARK TETRAD

This study focuses on the impact of sadism on everyday consumption preferences, i.e., everyday sadistic consumption. An experimental study on a non-WEIRD sample (N=337; Turkish consumers) was conducted on how the traces of sadism can be empirically found in daily consumption behaviors. Intention to visit a touristic destination in which a cruel story presented for the experimental group (vs. control group) analyzed. It is found that sadism initially negatively predicts the intention to visit when controlling for other members of the dark tetrad; however, when a cruel story related to the destination is presented, this negative effect disappears. Further, participants were asked to create a memoir related to the destination as if they visited it. When participants were free to add the cruel story about the destination into the memoir, sadism predicted the intention to add and share the memoir with others when controlling other members of the dark tetrad.