Average tenure of CMOs at the leading 100 advertisers in the U.S. 2004-2023

In 2023, the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 37.2 months – or 3.1 years. That was the lowest average since 2009, when it stood at 34.7 months.

在2023年，美国顶尖100家广告商的首席市场营销官（CMO）的平均任期达到了37.2个月——即3.1年。这一数据创下了自2009年以来的新低，当时该平均任期仅为34.7个月。