Average spend on Amazon in the U.S. 2023, by generation

According to a study of iOS users in the United States, spending on Amazon marketplace changes by generation and product category. The biggest gap was in consumer electronics. Users from Generation X would spend 142.5 U.S. dollars on this category of products, followed by Gen Z shoppers at 115.4 U.S. dollars. In turn, Millennials would not spend more than 57.4 U.S. dollars, on average.

一项针对美国iOS用户的研究显示，亚马逊市场平台的消费支出随代际和产品类别而变化。其中，消费电子产品的差距最为显著。X世代用户在此类产品上的平均消费为142.5美元，紧随其后的是Z世代购物者，平均消费为115.4美元。而千禧一代的平均消费则不超过57.4美元。