Dataset on Understanding Consumer Attitudes Towards Security and Privacy in Digital Currency Transactions: A Survey on Trust Factors in e-CNY

The present survey investigates the factors influencing the adoption and usage of e-CNY (digital Chinese Yuan) among Chinese consumers. Specifically, this comprehensive data-driven study thoroughly examines the pulling, pushing, and mooring factors that significantly shape consumer’s decision-making processes. The dataset included 687 participants participating from three different regions in China, including East China (Shanghai), South China (Guangdong), and North China (Beijing); data was carefully collected and analyzed.