Culture as a Tourism Product - Diversity as a Challenge, 1996

Culture in one sense or another is usually included in the tourist profile in established communities / cities. Knowledge about which market segments for various types of cultural attractions appeal to and which experiences various groups of various tourist attractions, is an important prerequisite both for cultural work and in terms of marketing attractions as a tourist product. This study sheds light on how different types of cultural activities attract different social/cultural segments among tourists, how structural and organizational aspects of the tourists' travel affects the choice of tourist attractions and how tourists experience the various attractions.