Consumer Driven Energy Drink Development - Workshop

This
project explores a novel methodology for design and manufacture of consumer-driven
personalised Energy Drinks (ED) using
novel technologies developed by the research
group. Initially, a novel online crowdsourcing OI platform named <i>‘Preference Marketplace’</i> is used to
identify consumer’s preferences &amp; sensory attributes for the formulation of ED
and then followed by manufacturing of consumer-preferred ED using a novel
automated continuous flow manufacturing reactor for sensory evaluation. By
combining the two technologies, it is now possible to produce an economical and
sustainable on-demand formulated liquid food products that meet consumer needs.