Programmatic ad spend in Central America 2024, by country

In 2024, Costa Rica was the largest programmatic advertising market in Central America, with spending estimated at roughly 226.5 million U.S. dollars, followed by Panama and Guatemala, with approximately 164.8 million and 141.6 million dollars, respectively.

至2024年，哥斯达黎加已成为中美洲最大的程序化广告市场，其广告支出预计约为2.265亿美元，位居其后的是巴拿马和危地马拉，分别约为1.648亿美元和1.416亿美元。