Research Data-CR.xlsx

The study titled "Effect of CSR on customer loyalty with the mediating role of corporate reputation: the case of commercial banks in Ethiopia" aims to investigate the relationship between Corporate Social Responsibility (CSR) initiatives, corporate reputation, and customer loyalty within the context of commercial banks in Ethiopia. The research is predominantly explanatory in nature, seeking to understand how CSR practices impact customer loyalty through the mediating role of corporate reputation.Data for this study was collected using a structured questionnaire as the data collection instrument. The respondents involved in the study were customers of commercial banks in Ethiopia, with a total sample size of 790 individuals. Purposive sampling techniques were employed to select respondents who have direct experience with the services provided by commercial banks.The analysis of the data was conducted using the AMOS structural equation model in conjunction with SPSS software to test and evaluate the hypotheses formulated in the study. The data description includes detailed information on the demographic characteristics of the respondents, allowing for a comprehensive understanding of the sample profile.Furthermore, the data collected encompasses various dimensions related to CSR initiatives, including economic, legal, ethical, and philanthropic aspects. Additionally, corporate reputation and customer loyalty related data are included to assess the impact of CSR on customer loyalty through the mediating role of corporate reputation. This comprehensive dataset provides valuable insights into the relationships between CSR practices, corporate reputation, and customer loyalty in the context of commercial banks in Ethiopia.