Customer approval of brand communication due to COVID-19 worldwide 2020, by country

A study done in July 2020 during the coronavirus compared global customer perception of brand communication between March and July of that year. Germany had the lowest approval rate among the countries with only 78 percent of respondents approving of being contacted by brands in March, which decreased to 68 percent in July. Respondents from China, on the other hand, were more approving of being contacted by brands, with a 98 percent approval rate in March and 97 percent in July.

一项于2020年7月进行的关于冠状病毒疫情期间全球消费者对品牌沟通感知的研究，对比了该年3月至7月间的品牌沟通效果。在各国中，德国的认可率最低，仅有78%的受访者表示在3月份愿意被品牌接触，这一比例在7月份下降至68%。相反，中国受访者对被品牌接触的认可度更高，3月份的认可率为98%，7月份为97%。