Screen Industry Survey Data Collection 2015/16

Population selection The population for the Screen Industry Survey 2015/16 was 3,235 enterprises. In 2014/15 it was 3,340 enterprises. In some cases, employers supplied information about their contractors. This improved the quality and consistency of responses, but also increased the number of contracting businesses in the population. See 'Criteria for population selection' below for more detail. Response rates The overall target response rate for the Screen Industry Survey 2015/16 was 75 percent. We achieved an overall response rate of 68 percent, due to the November earthquake. A weight adjustment was applied to account for non-responding units. We identified businesses as key units if their response to a survey question was considerable in the previous year, or if GST figures suggested they would significantly affect the results in the current year. The target response rate was 100 percent for businesses identified as key units. We achieved a 100 percent response rate. Reference period The reference period for the survey was the 2015/16 financial year. Businesses with balance dates falling between 1 January and 30 September supplied financial data for the year ending 2016. Businesses with balance dates falling between 1 October and 31 December supplied financial data for the year ending 2015. Given the transitory nature of businesses in the industry, we excluded any business that stopped operating before 1 April 2015 or that started up after 31 March 2016. en-NZ