Colombia: market research industry net sales 2016-2020

The net sales of the market research industry in Colombia have been increasing throughout recent years. In 2020, the market research sector in the South American country generated sales of over 410 billion Colombian pesos, down from more than 470 billion pesos recorded in 2019. Moreover, recently Nielsen concentrated over one quarter of market share in Colombia's market research industry.

近年来，哥伦比亚市场研究行业的净销售额持续增长。2020年，该南美国家的市场研究领域实现了超过4100亿哥伦比亚比索的销售额，较2019年所记录的超过4700亿比索有所下降。此外，近期内尔森公司在哥伦比亚市场研究行业占据了超过四分之一的市场份额。