Marketing Platform: DSP

Zeta Global is a cloud-based marketing technology company empowering brands to profitably acquire, grow and retain customers at a lower cost than they could without us.

DSP OVERVIEW

The Zeta Marketing Platform (ZMP), with DSP inside, breaks down channel and device silos to help brands seamlessly connect with consumers, by utilizing a transparent media mix that adapts to improve real business outcomes. The solution provides the ability to target customers across channels including: Display, Social, Mobile, Video, CTV, SMS, Native, Digital Out-of-Home (DOOH), and audio.

KEY BENEFITS

• Zero data loss
• Consistent and unified experience at every touch point
• AI-driven personalization
• More efficient use of media-spend
• Deterministic, closed-loop attribution

The Zeta Marketing Platform (ZMP) delivers its users value at scale by taking advantage of Snowflake’s flexible, real-time storage and elastic compute. Snowflake’s secure sharing allows data to be accessed on demand outside of the walls of the ZMP. The power and scalability of Snowflake enables the ZMP to present insights and opportunities to guide marketers while providing all the tools to match the right message with the right customer at the right time.

Expected workflow:
- Request access to the Zeta Marketing Platform
- Zeta rep will connect with you to share ZMP credentials
- Zeta rep will provide details to establish a direct data share
- Share data from Snowflake to the ZMP
- Campaign data shared from ZMP to your Snowflake