Marketing Platform: DSP

Zeta Global is a cloud-based marketing technology company empowering brands to profitably acquire, grow and retain customers at a lower cost than they could without us. DSP OVERVIEW The Zeta Marketing Platform (ZMP), with DSP inside, breaks down channel and device silos to help brands seamlessly connect with consumers, by utilizing a transparent media mix that adapts to improve real business outcomes. The solution provides the ability to target customers across channels including: Display, Social, Mobile, Video, CTV, SMS, Native, Digital Out-of-Home (DOOH), and audio. KEY BENEFITS • Zero data loss • Consistent and unified experience at every touch point • AI-driven personalization • More efficient use of media-spend • Deterministic, closed-loop attribution The Zeta Marketing Platform (ZMP) delivers its users value at scale by taking advantage of Snowflake’s flexible, real-time storage and elastic compute. Snowflake’s secure sharing allows data to be accessed on demand outside of the walls of the ZMP. The power and scalability of Snowflake enables the ZMP to present insights and opportunities to guide marketers while providing all the tools to match the right message with the right customer at the right time. Expected workflow: - Request access to the Zeta Marketing Platform - Zeta rep will connect with you to share ZMP credentials - Zeta rep will provide details to establish a direct data share - Share data from Snowflake to the ZMP - Campaign data shared from ZMP to your Snowflake

搜集汇总

背景与挑战

背景概述

该数据集聚焦于Zeta Marketing Platform中的DSP（需求方平台）功能，旨在通过整合显示、社交、移动等多种渠道，帮助品牌以更低的成本高效触达消费者。它利用Snowflake的实时存储和弹性计算能力，实现零数据丢失、AI驱动个性化等关键优势，并支持从平台到用户Snowflake环境的数据共享工作流程。