Telco Analytics - Mobile Intelligence + Demographic Insights

# Overview

<br/>Deep Sync has partnered with a Top 3 wireless carrier to privacy-safe, deterministic insights into how consumers interact with mobile apps across categories. This dataset provides quantitative, fully-consented behavioral data spanning **55 million+ mobile devices** across **~20,000 apps**. This dataset offers a **24-month historical look-back** that is aggregated daily **and refreshed every 24 hours**, enabling organizations to uncover actionable correlations between mobile app usage, consumer behavior, and market trends.

Each record includes app behavior enriched with **Deep Sync’s proprietary demographic, interest, and ownership data**, allowing analysts to connect app-level activity with demographic composition including gender, age,  household information, income bands, employment, home ownership, and more.

This dataset is ideal for **quantitative research, attribution, competitive analysis, and investment decision-making** where persistent, reliable, and timely behavioral context is critical.

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**Datasets**

***App Download***

- RECORD_TYPE
- MOBILE_APP_ID
- MOBILE_APP_TITLE
- PRIMARY_APP_GENRE
- COHORT
- INTERVAL
- DATE
- DOWNLOADED_ACTIVE
- DOWNLOADED_INACTIVE

***App Removal***

- RECORD_TYPE
- MOBILE_APP_ID
- MOBILE_APP_TITLE
- PRIMARY_APP_GENRE
- COHORT
- INTERVAL
- DATE
- UNINSTALLED_ACTIVE
- UNINSTALLED_INACTIVE

***App Engagement***

- RECORD_TYPE
- MOBILE_APP_ID
- MOBILE_APP_TITLE
- PRIMARY_APP_GENRE
- COHORT
- INTERVAL
- DATE
- NUM_DEVICES
- FOCUS_FREQUENCY_PCT
- TOTAL_DWELL_MINUTES

***Mobility Data***

- RECORD_TYPE
- ACTON_TYPE
- ATTRIBUTE_SOURCE
- REPORTING_DEVICE_UNIVERSE
- COHORT
- INTERVAL
- DATE

***Attribute Data***

- TOP_AGE_RANK
- GENDER_DISTRIBUTION
- MARITAL_DISTRIBUTION
- HH_INCOME_DISTRIBUTION
- EDUCATION_DISTRIBUTION
- TOP_OCCUPATION_RANK
- HOME_OWNER_DISTRIBUTION
- DWELLING_TYPE_DISTRIBUTION
- RESIDENCE_DURATION_AVERAGE
- HOUSEHOLD_SIZE_AVERAGE
- NET_WORTH_DISTRIBUTION
- HOME_VALUE_MEDIAN
- RECENT_HOMEBUYERS_PERCENT

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## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

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## Additional Considerations - What Comes Next?

We welcome you to contact our team at [e-mail] for additional assistance.

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搜集汇总

背景与挑战

背景概述

该数据集由Deep Sync与一家顶级无线运营商合作提供，涵盖超过5500万移动设备和约2万个应用程序的隐私安全行为数据，包含24个月历史记录并每日更新。它整合了应用下载、移除、使用情况以及人口统计信息，适用于定量研究、竞争分析和投资决策等场景。