Journal of International Marketing Impact Factor, Indexing, Ranking 2024

JIM focuses on marketing topics within an international context. In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) or (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries). Both the editor and the reviewers are less positive to studies that are not deemed as fitting within one of these two general domains (e.g., a study of Chinese consumer perceptions of Chinese brands). If an approach outside the two general domains is undertaken in a study, it is incumbent on the authors to clearly demonstrate the importance of the work to the field of international marketing.

JIM项目专注于国际背景下的市场营销主题。在JIM中，国际市场营销被划分为两大基本领域：一是国际领域（即市场营销活动跨越国界进行时），二是跨文化领域（即当就市场营销相关问题进行跨国比较时）。编辑和审稿人对不属于这两个基本领域的研究（例如，关于中国消费者对中国品牌认知的研究）持较为消极的态度。如果研究采用了超出这两个基本领域的方法，作者有责任明确展示其工作对国际市场营销领域的重大意义。