Dataset for: Factors Affecting Advertisement Engagement in Indonesian Perfume Live Shopping

This repository contains the primary research data and supplementary materials supporting the manuscript "Factors Affecting Advertisement Engagement in Indonesian Perfume Live Shopping". The dataset includes 189 valid, anonymized responses from Generation Z consumers in the Greater Jakarta area, collected via an online survey between April 9 and April 21, 2026. The data measures consumer psychological and behavioral constructs based on the Extended Stimulus-Organism-Response (S-O-R) framework, specifically focusing on vicarious expression, content diagnosticity, co-presence, flow experience, advertising avoidance, and advertisement engagement within the context of TikTok Live shopping for local perfume brands. The uploaded files consist of the raw data dataset (.csv), the measurement indicator codebook (.pdf), and the PLS-SEM statistical output summary (.pdf).