eCommerce Benchmark KPIs: Stationery, Crafts & Art Supplies in Malaysia

In 2023, next to an add-to-cart rate of 12.1%, a cart abandonment rate of 72.1%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs for Stationery, Crafts & Art Supplies in Malaysia also consist of an AOV of US$33, a discount rate of 11.1%, and a return rate of 1.9%.

于2023年，马来西亚文具、工艺品及艺术用品的电子商务基准关键绩效指标（KPIs）包括12.1%的加入购物车率、72.1%的购物车放弃率、3.4%的转化率，此外，平均订单价值（AOV）为33美元，折扣率为11.1%，退货率为1.9%。