Hedonism or Eudaimonia? Emotional Dimensions of Tourist Experiences in YouTube Travel Vlogs

This data and related further study investigate how hedonic and eudaimonic dimensions shape the emotional structures of tourist experiences and their implications for destination marketing in digital contexts. Employing a qualitative netnographic approach, the analysis focused on YouTube travel vlogs documenting first-time visits to Japan, interpreted as performative expressions of travel.本数据集及相关后续研究旨在探究享乐型（hedonic）与实现型（eudaimonic）幸福维度如何塑造游客体验的情感结构，及其在数字语境下对旅游目的地营销的启示意义。本研究采用质性网络民族志研究方法，以记录首次赴日旅行的YouTube旅游视频博客为分析对象，并将其解读为旅行的表演性表达。