Ad model age preference by gender

Fictitious advertisements were created for mineral water, chewing gum and energy bars, manipulating the age of the models. Each participant was randomly placed in one of four conditions using a 2 (Model Age) x 2 (Model Gender) between-subjects experimental design and asked to rate the ads.本研究针对矿泉水、口香糖及能量棒三类产品制作虚构广告，并对广告中模特的年龄进行操控。本研究采用2（模特年龄）×2（模特性别）的被试间实验设计（between-subjects experimental design），将每名被试随机分配至四种实验条件之一，并要求其对广告进行评分。